Product Lost by @hipcityreg

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Developing My Personal Product Language

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Developing My Personal Product Language

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Reggie James
Sep 16, 2019
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Developing My Personal Product Language

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Inspired by Virgil Abloh’s Harvard Graduate School of Design lecture, I wanted to take the time to write out my “personal product language”. I think I take a similar approach to my writing, I often look at my writing from a product lens.

This is ever evolving, this isn’t a guide by any means. What is below is simply version one.


  • The 0 -> .5 version of the product, should be able to show the vision

  • Write for the technologist, build for the user

  • Be clear enough to text the details / edits

  • Rarely be inspired by other products, there are better places to draw from

  • Don’t build something you’re not the user of… like why….

  • Create a moment

  • Product is a reflection of cultural direction

  • Minimalism is fucking dead

  • Show what the future is today

  • Don’t build if you don’t have a definitive view

  • Turn private truths into public discussion

  • Meditate

  • This is the age of the auteur

  • Be philosophically grounded

  • Build a world around the product

  • It’s all about creating a bridge to touch someone

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Developing My Personal Product Language

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