ROLE: CREATIVE DIRECTOR || COMPANY: USA
We need vision. A lot of people want to imagine themselves as visionary, or something of that genre. I heard it today walking in the city, “I think I’m something of a visionary”.
CREATIVE DIRECTING THE UNITED STATES
Being a visionary actually requires an isolation of the senses. Often times, the mode of processing anything has to do with using as many data points as necessary to do so. Thus, taking in all information from all receptacles. You hear something, you turn. You remember something, you pause. This stops us, changes the course of, and alters all potential actions.
A visionary sees. They see something isn’t right, they say something. They see how something could be, they materialize it. They don’t go off of memory of how they might get in trouble. They don’t hear when people say stop. They see, they do, they present.
I often think of what Ye was trying to get at with his 2020 Presidential Campaign. It was all visual. A new visual for Americans to see what was possible, in communicating about America. We need this more than ever. And perhaps it’s not about the presidency. That role has been stagnant for decades.
What I believe we need is a Creative Director for the United States. We need vision presented. We need real campaigns that have nothing to do with an election cycle. We need to believe that we are GOING SOMEWHERE.
WHERE ARE WE GOING? WHERE ARE WE GOING? WHERE TF ARE WE GOING?
The previous decades have felt totally reactionary. We were acted upon, and thus we are in a 20+ year conflict. A friend was acted upon, and now we are over there too. A person sneezed, and now we are all in our homes.
To break the nihilistic wave that allowed the best option post-Trump to be… *checks notes* Biden…
Biden is a presidency of national nihilism. We had such negative vision we picked a previous 8 term vice president that should have been going off into retirement.
This isn’t all political by the way. This is the national climate.
We are in a maintenance cycle, even in technology. Crypto is largely stuck within recursive loops on itself. All of the FAANG’s have endless capital, they can throw product probes anywhere, they can continuously acquire relevancy. Capital is uninspired and plentiful, so any half competent founder can obtain it.
where… are… we… going…
MARS & A NUCLEAR REACTOR FOR EVERY HOME
There are always two meta-cycles at play at all times. One is the ground level restructure. Values shift. Certain institutions crack. And we set out to rethink how it might be updated.
The second cycle is setting our gaze on a new horizon. Infinite energy. Mars. Sea Steading… for real.
These are both deeply challenging, but primarily (in my opinion) creative expansions / options.
All new exploration was to bring about a wider lens of freedom and creative pursuit. Whether it be religious, political, technological. Some of our most audacious pursuits and accomplishments were nurtured by our belief that there is something much greater to experience and build. That it is just on the other side of that line.
What new lines should we be looking to cross.
For the less Mars inclined, I believe it is the pursuit of energy production. WE HAVE THE TECHNOLOGY. Nuclear works. We know how to do it. It makes countries incredibly independent. France runs on 75% nuclear… FRANCE!!!
We, as a human project, will never use less energy than this present moment. We are going to keep growing. We will want to do new and incredible things. And so, we need to power that. Entrenched political interests + intentional miseducation has blocked this progress. Rhetoric trends towards being intentionally anti-human achievement. “If it’s not coming from mother earth, it’s not healthy.” What… what are you talking about. I’ll stop there on nuclear though.
Why Mars? “There’s so much wrong here on Earth…”
I believe the only reason we ask this question is because we chose to stop ourselves in the first place. Someone, somewhere, said that the Moon was enough. Let’s keep tossing up some satellites for whatever we need.
But there being so much wrong here on Earth should be the unifying belief in Mars. We are cycling through and through the meta-cycle-1 I pointed out at the top of this section.
We need a collective pointing upwards. Where we don’t have to fall into the simulacra of our own identity structures. Pointless arguments with no shared reference point, and thus no grounding for a potential future shared resting point.
No, we have to adjust our entire direction towards something much larger than ourselves that will render a host of new creative opportunities.
The same way that we need a Creative Director for the United States, Angelo knows we also need a creative director for Mars. He gave me my first brain worm here.
Mars will look more like a string of Vaticans and Singapores than nation states. It’s the new go West young man. Go off world. Start a compound. Write down new visions for organization, production, family, education. FREEDOM.
HARD TURNS SKRRRRRRRRRR
Apple needs a hard turn. They need to become a full health device and health care company. That’s their new field.
San Francisco needs to… actually never mind… but I do think SF can come back and be a dope city.
We can think of 20 incredible companies that could use an insanely hard turn to push them into new fields. Breaking them out of maintenance mode.
I would invite you all to have that exercise.
There is no timeline. It all has to happen at once. Nothing is off the table right now.
BELIEVING IN EXPANSIVE FUTURES
I think something that I might be feeling while writing this is that a lot of “future thought” is actually seeking to act as “past correction”.
This is a losing game to play.
RIP OUT THE REAR VIEW MIRROR. TUNE IN, DROP OUT, EYES OPEN. IT’S VISION TIME BOY.
Now is the time for expansive futures.
a prayer for expansive futures:
***for early morning***
I come to you in the early morning
I pray for peace with all things done behind me
I pray my eyes be open to all things ahead of me
Grant me the wisdom to choose better paths
Show me the way. Show me the way.
Grant me the diligence to hone my craft
Guide my hands. Guide my voice.
I pray for clarity in all communication
If not today, then in 5 years and 10 years.
Let us not seek to lead, but be called
Free of pride, let us come together.
I pray for new fields
I pray for new fields.
I don’t do edits really, so excuse typos and things that don’t make sense.
Thanks so much for giving me your attention. I hope it was worth it, if not… unsubscribing will not hurt my feelings, and will give you back time you literally cannot have back.
Live in the light